Being able to use HTML email templates is one of the conveniences that are now available to ease the lives of email marketers on the internet. But despite this wonderful innovation, the fact is that creating your HTML email is more than just using templates. Templates kindly help you organize your layout. The over-all look of your HTML email still depends on you and your design. Here are a few tips to help you add life to the look and feel of your HTML emails.
Make your HTML email easy to read
The most basic and important rule in creating your HTML design is that it should be easy to read. Emails are designed to be read by your recipient and making yours easy to read should be foremost on your mind. Choose your text and background colors very carefully. Do not use a background that will distract your readers away from the text or one that will make your text hard to read. Dark-colored text on a light background is easier to read than light-colored text on a dark background. Also, if you are using a background image, it should not display on your recipient's email client, the text should still be visible and readable without it.
Also keep in mind to make your font size big enough to make it easy to read, but not too large that it would appear to shout at your readers, except of course if this is the effect you are trying to achieve. Also remember that using all capital letters would appear that you are shouting at your readers. Opt to use bold text instead of all caps to create emphasis.
When aligning your text, you should align them to the left instead of choosing a center alignment. Center alignment should only be used in headlines. The main text should be left-aligned to make reading more comfortable to your recipients.
Use a minimal amount of graphics and images
In designing a HTML email, you should keep your design clean and simple. Although it is tempting to use a lot of graphics, remember that less is always more. Too many graphics will distract your readers away from your main message, making your email ineffective. Nowadays, the attention span of email readers has dropped to an average of seven seconds and if those seven seconds will be spent looking at your graphics, what good does that do your email marketing campaign?
The same rule applies to using images in your email. Limit the number of images that you use. Remember that there are a lot of recipients that have disabled images on their email clients, so only use images that are relevant to your marketing campaign and use them sparingly.
Make your layout and design consistent through your entire email message
Make all the elements on your HTML email – graphics, typefaces, headings, footers, etc. consistent through your email message. This means that if you use a drop shadow as a special effect in your bullet points, you should use drop shadows in all of your bullets. The colors of your fonts and links should be consistent through your email message, as well as typefaces and background colors.
Being consistent with the elements in your HTML email. This provides coherent to your layout and lends a professional feel to your email.
Do not write too much text in your email
Writing too long texts and putting in too much information will bore your readers. Remember that the average attention span in reading emails is just at seven seconds. Make your email text concise and interesting. You can just give a teaser and then provide a link to your website that the readers can click on to find out more about your product, service, or promotion.
Choose colors that are easy to the reader's eyes
Sure, you want to catch your reader's attention, but using garish and bright colors will discourage your recipients from reading on. Bright colors are harsh to the eyes. Stick with muted and cool colors that are easy on the eyes. This makes your emails attractive and pleasant to the site of your readers.
Creating a HTML email is an easy feat if you use templates and keep these tips in mind. Ultimately, your layout and design depends on the image of your company and of your products that you are trying to project to your readers.