The internet is has become a part of our daily lives. For most people one of the first things to do in the morning is to fire-up their computers or laptops and check their email. The internet is now being used by businesses like never before. It has become a platform for business transactions and communication. Email marketing is an essential part of business marketing. It is used to make proposals as well as promote products. These emails can be used to target multiple recipients that are on the mailing list. These are known as email templates. These templates are popular because they are east to use and fast to build. They are an effective solution if a business wants to reach multiple individuals.
Email templates are available online in a variety of designs. They are easy to use, but not easy to pick. Picking an email template is not as easy as it sound. There is the marketing angle as well as the creative angle to be considered. Choosing a design that meets both criteria takes time and awareness. Following the points below will help simplify the choosing of an email template.
The email template needs to be simple and easy to understand. Stay away from complex templates. Most people prefer simplicity in this age of digital technology. Use the most tired and tested template. Modify it to your needs but keep it easy to access and use. If you feel you need to add complicated stuff into the template, consult a coder. He or she may be able to help you get it done in a simpler way. The bottom line is – keep it simple, brief and concise.
Think out the use of images carefully. Images are good at grabbing attention and conveying messages, but are not always ideal for marketing emails. The fact that images add to the aesthetic value of an email can not be disputed. Web design and CSS codes can also be used to make the email more appealing but there is a problem in using images in emails, especially marketing emails. Many email browsers either can not or do not display images in emails. Some browsers can not load the images properly and the HTML layout is often compromised. Images are heavy compared to text and increase the overall size of the email causing it to be blocked or moved to SPAM folders. A web designer will tell you so. Placing information in text is the most effective and can be viewed in most email browsers.
The content of the marketing email should be simple and concise. If you are going to be using minimal images in the template then you will need to make up for it in the quality of the content. If the text is too long then most people will not read through it. Break up the text into sections and use bullets and point numbering wherever possible.
These three points are the basics that need to be adhered to while designing your email. The good news is that putting together a marketing email gets easier over time.