Avoiding content overload
You’ve followed the advice of leading conversion rate optimization experts and created a robust landing page with plenty of relevant content, imagery, social testimonials, and all of the motivating factors you can think of. The good news is that the landing page is converting well on the desktop. The bad? Your mobile conversion rate is abysmal. The main call to action is buried far down the page, and your heat maps are showing the majority of mobile users aren’t making it far enough to take action. Prioritize mobile content based on importance to the user, and make sure your main call to action is visible earlier in the scroll.