Graphic designing ranges from guiding travelers to their check-in desks at airports to managing the styles and layouts of magazines, so that they attract the travelers and motivate them to purchase them for reading during their flights. The car parking tickets at airports are likely to contain advertisements for other products and services.
The juice cartons that purchase to drink during their flights may have information that is organized in a way that makes it appealing and easily understandable. The safety instructions on the airplane are designed to make them simple to understand, and are displayed to make them available to all passengers, even those who do not speak English. Such forms of designing is also visible across the tail wing of the airplane, and even on the hull.
The designers work for their clients, communicating what they have been hired to say about the products or services. They are generally briefed and instructed to create work that can attract the customer, whether in a busy supermarket or while driving down a highway. Designers may also be needed to announce the creation of a new organization or business. The client could be asking them to communicate cultural information at a museum or to assist foreign tourists in identifying their route to reach a bus station. Such designers could also be hired for some very routine task like developing a new and innovative look for the company's stationery.
Such designers do their jobs by using a collection of diverse visual elements, that can include shapes, colors, type, painting, photography, digital imagery, painting and numerous other elements, working with clients to design and deliver the requisite message in the most efficient and effective way.
It can be defined as a creative process which brings together art and technology with the purpose of communicating ideas. Finding an exact definition of graphic design is quite difficult, and it is as much of a challenge to identify its origin. According to a general opinion, the origin correspondents with the development of mechanical printing press during the 15th century, while others look at the work by commercial artists during the 19th century.
The majority of graphic design projects are parts of commercial activities; however, sometimes visual art activities are considered to be a part of it. Graphic design is a wide and diverse discipline that is continuously changing and growing. Graphic design is conventionally related to print, while being a vital part of other disciplines like packaging, branding and information design.
A graphic design company may work in different areas that span a wide range of media, industries, styles and goals such as newspaper editorial design, layouts for magazines, signage for roads, maps, award scheme visual identities, product packaging, brochures and posters and title sequences for movies. All of these are based on the graphic designer's skills while mining commercial and aesthetic requirements.