Every website needs to have a specific reason for the users to visit, whether it is a shopping site or a travel portal or any other firm. In past days the use use of the website was to publish the office address and contact number, but today most of the businesses treat their website as sales person working 24 hours a day.
So what are the features that make your accounting website different to the others? The web design depends on the goal of the website, for brand awareness, for staff recruitment or to drive new business. In an accounting website, the details of the company's accounting services like business planning, taxation, investment strategies and advisements should be included under a different head. This type of content helps in driving traffic to the website.
A different link for your staff profile should be there in which you can write a mini biography of your staff members with their qualification and expertise. Your website should have a link for career and recruitment services, where you can offer training to the students and can recruit new staff as well. By creating something different and innovative in your website can become traffic magnet for your site, accounting gadget, calculator, loan calculator, tax calculator or any other tool can be included.
You can add case studies showing achievements of your organization. A contact us form is a good means of lead generation, simply an email address that can be useful in getting quotations from the clients. All these features in a web design reflect professionalism about your organization can make an accounting website different from the general ones.